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Contextual advertising

C|ON|TEXT Home Page >  Publishers  >  Statistics

What is eCPM?

eCPM (effective cost per mile) is another good way to measure success of certain channel compared to other channels you have on your site. eCPM is projected earnings on 1000 displayed pages that contain a certain channel. eCPM is calculated using this formula:

eCPM = (total earnings / number of impressions) x 1000

For example, if a channel had 470 impressions and the earnings were 3.73 €, then eCPM is 7.94 €

If you experiment with different ad formats and color schemes, eCPM is an excellent way to compare different channels on your site and determine which one monetizes the best.

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