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Contextual advertising

C|ON|TEXT Home Page >  Publishers  >  Statistics

What is CTR?

Clickthrough rate (CTR) is the number of clicks a certain channel receives divided by number of times that channel was shown. For example, if pages with the channel in question were shown 100 times and the channel was clicked once, then the CTR value is 1%.

CTR is a way of measuring the success of a channel. High channel CTR shows a high relevance between the content of the page and the ads that system selects for that page. If you're not happy with CTR value for a specific channel, you can try specifying which parts of the page contain relevant content and which do not. Also, you can try specifying which parts of the page you want to contain ads (in-text ads only). This way you can avoid, for example, ads being show inside of page menu and menu text being considered as relevant for page selection.

For banner ads, you can try experimenting with ad position, ad format and color schemes. Different settings can yield better results by making ads more visible thus making visitors click on ads more often.

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