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Contextual advertising

C|ON|TEXT Home Page >  Publishers  >  Overview

How does C|ON|TEXT work?

C|ON|TEXT offers quick and smart way to sell advertisments on your site. Your site has millions of ads to choose from and the network is constantly growing. The system pairs your pages to contextually similar ads across the network in an effort to match your visitor interests to what ads are offering.

When a visitor opens your page in web browser, the page is downloaded and analyzed by the system. The system uses a specially designed algorithm to determine the page topic. It then determines if any of the ads match that topic. The list of potentially suitable ads is compiled.

In the next step, the system checks candidate ads against visitor's location. If any of the ads is not designed for the market the user is coming from, the system removes it from the candidate list. This ensures only ads from visitor's own market are shown on your site.

The remaining ads are then ranked by relevance, campaign quality, price per click and daily budgets. The best ranked ads are displayed on the site. You earn money if a visitor clicks on the ad. This ensures that best paying ads among contextually relevant ads are selected for your site. If there are not enough ads in the ads list for some page on your site, the list is suplemented using pay-per-performance ads. These ads advertise products from most popular internet stores. You are not paid per click for this type of ads, but you receive a percentage of product's price, if the visitor actually makes a purchase on the store.

Using our intuitive control center, you can measure success of your site 24/7. You can see how much you earned, what your conversion ratio is, what pages and keywords get the most clicks on the ads. You can change ad design and format at any time. Simply, you are in complete control of the ad publishing process.

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