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Contextual advertising

C|ON|TEXT Home Page >  Advertisers  >  Campaign quality

What is landing page?

Landing page is a page at your site where your ad leads to. It is usually the page where visitor can purchase the product or subscribe to a service you're advertising. If you advertise your business in general instead of specific product or service, landing page is usually the home page of your site.

It is very important to follow guidelines for landing page because it directly affects your campaign quality. With better campaign quality, you can pay less cost per click.

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