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Contextual advertising

C|ON|TEXT Home Page >  Advertisers  >  Cost per click

Can I ensure I win top spots if I select high enough cost per click amount?

Not necessarily. Cost per click is not the only factor used when ranking candidate ads for a certain page. Equally important factor is campaign quality. If the system determines your ads are not performing well, it will decrease you campaign quality. With decreased campaign quality, you will need higher cost per click amount to win top advertising spots.

The best way to insure top advertising spots is to have a high enough cost per click amount while at the same time keeping a good quality of your campaigns.

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