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Contextual advertising

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What is campaign quality?

Campaign quality is a value that system assigns to your campaign. It is a combination of several factors. It measures how relevant your ad is to your campaign keywords. It is very important to have as highest value as possible for campaign quality, as it reduces the amount you have to pay for cost per click in order to win the best advertising spots.

Campaign quality is calculated using several factors, including the historical CTR of the ad, the relevance of the ad on specific site, the quality of your landing page etc.

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