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Contextual advertising

C|ON|TEXT Home Page >  Advertisers  >  Cost per click

I have a limited budget. Won't others easily outbid me for top advertising spots?

No. Have in mind that ads are not ranked solely by cost per click amount.

Primary ranking factor is ad relevancy. If your ad is being considered for a certain page, your direct competition are ads with a content that matches page content. That eliminates vast majority of the competition instantly. You are left to compete only with handful of ads.

And even if some campaign among direct competition has a higher cost per click amount, that is still not the only factor when calculating ads rank. Equally important is campaign quality factor. Poorly conceived ads will probably have a low campaign quality. If you have an eye-catching ads and the right choice of keywords, you will be able to outrank others for top advertising spots even if your campaign has lower cost per click amount.

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