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Contextual advertising


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How are invalid clicks prevented?

Our specialists carefully monitor clicks on C|ON|TEXT in order to protect publisher's interests as well as those of our advertisers. To do this, we use both automated systems and human reviews, analysing all ad clicks for any invalid click activity that may artificially drive up an advertiser's costs or a publisher's earnings.

Our custom-built technology analyses all clicks over extended period of time to determine if they fit a pattern that may be designed to artificially increase advertiser's costs or publisher's earnings. This technology allows us to see if any particular activity on our member site is generated by normal use or potentialy damaging activity coming from unethical users, auto-clicking software or publisher-organised clicking. We are able to filter most of illegal activity this way and advertisers are not charged for this activity.

In adition to automated process, we have a team of dedicated specialists who analyse the traffic on member sites using wide variety of techniques based on extensive expirience. Our team validates activity logs against previously detected scenarios and determines new fraud scenarios as they appear.




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