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Contextual advertising

C|ON|TEXT Home Page >  Advertisers  >  Overview

How does C|ON|TEXT choose where to display my ads?

When a visitor opens any page of any site that participates in our system, C|ON|TEXT automatically retrieves that page and analyzes it. It then uses our specially designed algorithm to "understand" what the page's topic is and what products or services may be of interest to the visitor.

The system then matches this information to your campaigns and determines if any of them is a likely candidate for winning the ad slot. Relevant campaigns are ranked by ad relevance, campaign quality, price per click and daily budget. The best ranked ads are then shown to the visitor.

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