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Contextual advertising


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How often is campaign quality recalculated?

There is no simple answer to this question. Campaign quality is determined by mixture of several factors. Some of those factors are calculated frequently, as they can be calculated automatically. Some of them are calculated less frequently.

For example, CTR value for an ad is updated every time your ad is displayed or clicked, so it updates campaign quality value constantly. On the other hand, landing page quality is evaluated less frequently.




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